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Inbound Marketing: Get Found Using Google, Soci... [TOP]

It's a big day for HubSpot! Aside from our other awesome news, HubSpot co-founders, Brian Halligan and Dharmesh Shah released their new book (with foreword by David Meerman Scott). Inbound Marketing: Get Found Using Google, Social Media and Blogs, in stores for the first time today, is a how-to guide to inbound marketing.

Inbound Marketing: Get Found Using Google, Soci...

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The concept, as it is known today was coined in 2005 by Brian Halligan, co-founder and CEO of Hubspot. Although it was until 2009, which became popular, due to the book: Inbound Marketing: get found, using Google, Social Media and Blogs.

Dharmesh is co-founder and CTO of HubSpot. HubSpot provides inbound marketing software that helps businesses attract, engage and delight customers on the web. The company, based in Cambridge, Massachusetts has over 10,000 customers and is a two-time member of the Inc. 500. HubSpot has raised over $100 million in venture capital. Dharmesh is the co-author of "Inbound Marketing: Get Found Using Google, Social Media and Blogs" published by Wiley. The book was a runaway hit and has been translated to 8 languages.

Inbound marketing is an effective marketing strategy that focuses on attracting and engaging potential customers through valuable content and experiences. By understanding the principles of inbound marketing and implementing an inbound marketing strategy, businesses can effectively attract, engage, convert, and delight customers. Creating a buyer persona, developing a content strategy, optimizing for SEO, using calls-to-action, and continuously measuring and analyzing the performance of your campaigns are all important aspects of a successful inbound marketing strategy.

If you put attention and trust at the center, inbound marketing wins. Hubspot's 2013 survey makes the case: twice as many marketers say inbound marketing delivers below average cost-per-leads versus outbound strategies. More stats: Hubspot found that inbound brought in 54% more leads into the marketing funnel than traditional outbound leads. As for that nagging ROI question: 'In 2013, 41% of marketers confirm inbound produces measurable ROI, and a staggering 82% of marketers who blog see positive ROI for their inbound marketing.' 041b061a72

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